Koelnmesse · 2025
Discover Anuga®
The first proof of the Discovery Pavilion concept at the world's leading food fair.
Challenge
Anuga presents thousands of exhibitors across eleven halls. Visitors have limited time and no structured way to find genuinely relevant new products.
Idea
Instead of another stand, create one curated central area where selected products from across the entire show are organised in a clean shelving system — sorted, comparable and scannable.
Solution
FAIRZ curated the product selection with the organizer, designed the display architecture, built QR-based product information and routed every interested visitor back to the exhibiting company.
FAIRZ role
Concept, curation, product management, design, build and on-site operation.
Result
A central orientation point that visitors actively used as a starting route into the fair, with measurable qualified traffic back to participating exhibitors.
