Generis Congress Exhibitions

Challenge

Congress exhibitions often fail commercially: delegates walk past, sponsors see no return.

Idea

Design the exhibition floor as the social centre of the congress and steer the programme flow through it.

Solution

FAIRZ delivered layout, sponsor units, hospitality zones and operations across a series of congresses.

FAIRZ role

Exhibition concept, sponsor units, build and operations.

Result

Sponsors reported significantly higher delegate contact time on the exhibition floor.